Brand Strategy, Discovered
Speck•ol•o•gy
noun\ spek-ˈä-lə-jē \
1 : a research-driven methodology that builds employer brands, consumer brands, and nonprofit brands from the ground up—transforming small insights into powerful narratives
The Speckology Difference
Great brands aren't manufactured in boardrooms—they're discovered in the lived experiences, honest conversations, and daily realities of real people. We practice speckology: examining every data point, every insight, every authentic moment to reveal what truly drives human behavior and organizational culture. One speck at a time.
How We Help
Whether you need executive marketing leadership, authentic brand strategy, or employer brand consulting, we bring research-driven insights and hands-on execution.
Fractional CMO
Executive-level marketing leadership without the full-time commitment. Get strategic direction, hands-on execution, and marketing infrastructure that scales with your growth.
Strategic marketing planning & execution
Demand generation & pipeline growth
Brand positioning & messaging frameworks
Go-to-market strategies for new services
Marketing operations & technology optimization
Team leadership & agency management
Employer Brand Consulting
Research-driven Employee Value Propositions (EVPs) that attract top talent and reduce turnover by addressing what employees actually value (hint: it’s not ping pong tables).
Comprehensive EVP development
Employee research & cultural discovery
Target talent persona mapping
Authentic messaging frameworks
Internal communications strategy
Employer brand activation & rollout
Nonprofit Branding
Authentic brand strategies that help mission-driven organizations expand their impact, connect with donors, and mobilize supporters around what matters most.
Mission-aligned brand positioning
Donor engagement & storytelling strategies
Impact measurement frameworks
Strategic planning & roadmap development
Brand narrative & content strategy
Capacity building for marketing teams