Strategic marketing leadership without the full-time price tag. Get executive-level expertise, hands-on execution, and marketing infrastructure that scales with your growth.

FRACTIONAL CMO SERVICES

You need a CMO's strategic vision and execution capabilities, but you're not ready for (or don't need) a full-time executive. That's where fractional CMO services deliver exceptional value—giving you access to 20+ years of marketing expertise precisely when and how you need it.

The Challenge

Early-stage and growing companies face a dilemma: marketing is critical to growth, but hiring a full-time CMO is expensive and often premature. Meanwhile, your current team lacks the strategic vision to build scalable marketing programs, your campaigns lack cohesion, and you're unsure where to invest limited marketing dollars for maximum impact.

You need senior marketing leadership—someone who can develop strategy, build infrastructure, and execute tactically—but without the $200K+ commitment of a full-time executive.

The Solution

As your Fractional CMO, I embed into your organization as a strategic partner and hands-on executor. I bring immediate credibility with your team, proven frameworks that accelerate results, and the flexibility to scale engagement as your needs evolve.

You get executive-level marketing leadership—strategic planning, brand development, demand generation, team mentorship, and marketing operations—tailored to your budget and delivered with the urgency of someone who's accountable for results.

What a Fractional CMO Engagement Can Include

Brand Audit & Positioning

Ensure your brand is clear, consistent, and aligned with your goals.

  • Review of brand identity, messaging, and voice

  • Assessment of brand clarity across website, materials, and channels

  • Audience and stakeholder alignment analysis

  • Competitive or peer landscape review

  • Clear recommendations to strengthen positioning and differentiation

Marketing Audit & Go-to-Market Assessment

Make sure you’re doing the right marketing—not just more marketing.

  • Evaluation of current marketing activities and channels

  • Analysis of what’s driving results vs. what’s draining resources

  • Funnel and outreach alignment (awareness → engagement → conversion)

  • Recommendations for where to focus, pause, or stop efforts entirely

  • Prioritized roadmap based on impact, capacity, and budget

Technology Stack & Systems Audit

Simplify tools and ensure your systems support—not hinder—your strategy.

  • Review of CRM, email, website, analytics, and marketing tools

  • Assessment of data flow, reporting, and usability

  • Identification of redundancies, gaps, and inefficiencies

  • Recommendations for right-sizing your tech stack

  • Guidance on implementation and change management (as needed)

Communications Strategy & Planning

Create clear, consistent communication that builds trust and momentum.

  • Messaging frameworks for internal and external audiences

  • Communications planning for campaigns, initiatives, or growth phases

  • Stakeholder communications (funders, partners, customers, community)

  • Editorial calendars and content themes

  • Support with tone, narrative, and storytelling

Strategic Marketing Planning

Turn insight into action with a plan your team can actually execute.

  • Annual or multi-phase marketing plans

  • Goal setting, KPIs, and success metrics

  • Budget and capacity alignment

  • Campaign and initiative prioritization

  • Cross-functional alignment with leadership and operations

Ongoing Fractional CMO Leadership

For organizations that need steady, senior-level guidance over time.

  • Executive-level marketing leadership and decision support

  • Coaching and support for internal staff or contractors

  • Vendor and agency oversight

  • Quarterly planning and performance reviews

  • Flexible engagement tailored to your organization’s stage and needs

Who This Is For

  • Founders and CEOs who need strategic marketing leadership

  • Executive Directors and nonprofit leaders navigating growth or transition

  • Small teams doing “all the things” without a clear strategy

  • Organizations preparing for scale, fundraising, or a major launch

What You’ll Gain

  • Clarity on what matters—and what doesn’t

  • Stronger alignment between brand, strategy, and execution

  • More effective use of time, tools, and budget

  • A trusted senior partner in your corner

Ready for Strategic Marketing Leadership?

Let's discuss how fractional CMO services can accelerate your growth without the overhead of a full-time executive.

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